Do you use an email marketing service to reach prospective customers? If you do it is likely that you have heard of Constant Contact. For a quick refresh, Constant Contact is a leading email marketing service. Constant Contact has been in business since 1995 (according to their wikipedia page), and helps small and mid size businesses take advantage of email marketing services. One of the impediment's to using their service, is Constant Contact's pricing, it is very expensive.
After doing some research into the email marketing services for 2022, specifically investigating them to see if any new services were worth integrating Snapforce with. Below are three Constant Contact alternatives that will get your organization up and running quickly.
Elastic Email
Elastic Email is an email marketing service, similar to Constant Contact but geared toward larger volumes and better pricing. This is the service we at Snapforce prefer for large volume campaigns. They also have an application programming interface (API) that you can use to integrate with your CRM, or other third party services.
Sendgrid
Sendgrid is an email marketing service, and a partner of Twilio. Sendgrid offers a solid email service, and also has a good application programming interface (API). If you already work with Twilio, this may be a good fit for you, since Sendgrid is a Twilio company.
According to Sendgrid's website, some of their customers include Uber, Spotify, airbnb, yelp, and other large public companies. Sendgrid does offer an SMTP email service as well.
Sendgrid has good pricing, you can send up to 100,000 emails for $14.95 per month, and up to 1.5 million emails for $89.95 per month.
Mailchimp
Mailchimp is a good email marketing platform, and a large company. In 2019 Mailchimp had over 700 million USD in revenue according to their wikipedia page. In September 2021, Intuit announced it's acquisition of the company for ~$12 billion.
Mailchimp also has an application programming interface (API) that is available to it's customers, and is one of the many email marketing integrations available in Snapforce.
Mailchimp is the most expensive alternative, according to Mailchimp's website to send emails to 100,000 contacts pricing will start at $605 per month. Mailchimp also has an SMTP email service, but it is a separate product called Mandrill.
In Closing
Email marketing is still one of the most sure-fire ways to break through and reach your prospective customer base. It is also still one of the inexpensive ways to market your products and services. Each of these Constant Contact alternatives are existing integrations of Snapforce.
About Snapforce
Snapforce is a sales and customer focused customer relationship management (CRM) software. The goal of Snapforce has always been to build a simple and intuitive product, with a constant focus on usability.